Company MediaScore, Inc may have been founded in April, 2002, but it's founders bring over 30 years of expertise in radio research, strategic consulting, and advanced Internet technology development and management. It is the convergence of these complementary backgrounds and expertise that make the company's new online media research application for the radio industry, mScore, a revolutionary approach. The Challenge MediaScore, Inc recognizes the need to provide a more cost-effective, convenient, and responsive way of measuring radio listener preferences. Today, program directors attempt to stay on top of their listener's music preferences through 'music call-outs', where listeners rate 7 to 12-second music clips. However, performing these call-outs requires a significant amount of time, coordination, and cost. As a result, there are only a handful of companies that offer this service to radio stations. The Internet as a medium for conducting call-outs has been discouraged in the past because radio stations don't believe their listeners were on the Internet. While every radio station format may not be appropriate, for the 5,000 stations in the U.S. that offer a popular music format with a need to know what music their listeners want to hear, things have changed. Today, 85% of today's listeners of popular radio station formats are accessing the Internet on a daily basis. Additionally, radio stations are becoming more aware of the flexibility, real-time visibility, and cost-savings the Internet can bring to their listener research needs. The Solution - mScore Introducing mScore, the first fully integrated, turnkey online survey application for radio stations to cost-effectively conduct call-out research online with convenience and total control. Test all aspects of the radio station and its broadcast - songs, radio spots, morning bits, television commercials, billboards and bumper stickers. Through a patent pending process and strategic relationships with the two leading song hook providers in the industry - Autohook & Hooks Unlimited, mScore enables the program director to create the entire survey, including selection of the music clips or other media files, through a single interface in one sitting. Run the survey for a specified period of time. Review results from the survey in real-time. Speed the survey creation process by saving surveys as templates for retrieval, modification and re-use. Create summary reports or export the details of the survey into a database or spreadsheet. The industry has yet to see a solution so advanced, yet so simple to setup and run. To schedule an online demonstration of mScore, click here.

Copyright © 2009 MediaScore, Inc. All rights reserved. The website or parts thereof may not be reproduced in any form, stored in a retrieval system, or transmitted in any form, by any means - electronic, mechanical, photocopy, recording, or otherwise - without prior written permission of Media Score, Inc.