Why Us? Radio stations will choose to use Media Score over telephone and other online research options because it: Gathers listener feedback faster, more often, and at a SIGNIFICANT COST SAVINGS. Enables greater awareness and control of the survey process. Offers no upfront software licensing and hardware costs. Delivers results in a meaningful timeframe. Does not cut corners by loosening screening requirements. Requires listeners to hear the song hook before rating it. Promotes new surveys to listeners on the Internet by email. Appeals to the listeners sense of 'wanting to be heard' by the local radio station. Functions with very little time and effort on the part of the radio station. Presents greater flexibility to change songs or screening on short notice. Allows for additional 'Strategic Information' to be probed according to the station's needs. Your listeners will choose to participate in your online surveys because it: Offers a convenient way of participation. The participant can take the survey anywhere they have an Internet connection and can save their place and come back later to finish it. Constantly informs the participant of their progress. Offers a much more 'normal' listening environment as opposed to hearing songs on a phone line. Is fun - listeners like to give their opinion, especially about new music.

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